Tourism through Digital Community Engagement

Digital community engagement is the process of using technology to interact online with a community of people through media platforms, forums, virtual events, and other digital tools.

DATA

24 January

ECTS

3

FORMAT

Hybrid

DURATION

5 weeks

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Course Objectives

This short course aims to explain the principles, architectures and operating models of digital platforms and their impact on the business models of agents in the sector.

The overall learning objectives are for the participant to:

 

  • Identify how technological evolution will impact digital ecosystems and the sector;

 

  • Identify themes that promote passionate community involvement.

Course Outcomes

  • Development of the capacity to identify and analyse relevant digital communities in the context of tourism.

 

  • The ability to apply entrepreneurial principles to develop their own initiatives in the tourism industry;

 

  • To acquire solid knowledge in digital marketing and social media, enabling them to create effective strategies for promotion and engagement with the target audience in tourism.

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Co-financed by:

EXHIBITION 2025

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